R & R Digitals

This 1,000 sq.ft. electronic showroom is located at the junction of two roads, a prominent corner that naturally draws attention. The design maximizes the storefront exposure on both sides, making the space open, inviting, and easily approachable for customers.

The planning of the showroom is centered on enhancing customer navigation and creating a seamless shopping experience. Strategic product layouts, clear signages, and thematically arranged sections ensure that every display is both accessible and engaging. Flexibility in the layout also allows the store to adapt and evolve with changing requirements, ensuring long-term usability.

Lighting plays a vital role in shaping the overall ambience. A thoughtfully designed plan highlights products while simultaneously creating a pleasant environment. Track lighting combined with continuous square linear lights was used to visually lower the ceiling and emphasize the displays. Although the showroom has considerable height, the ceiling was painted in a dark grey. This treatment reduced the perceived height, brought focus down to eye level, and created an impression of greater width within the space.

The material palette further reinforces the design intent. Grey, white, and pinewood finishes lend warmth and balance, while plain white walls provide a neutral backdrop that accentuates the technology on display.

The result is a showroom that seamlessly blends functionality and aesthetics, designed to support sales while offering customers a welcoming and engaging retail experience.